The Secret of Selling the Negro poster

The Secret of Selling the Negro

1954 · 21 min

Documentary

★ 6.0
not streaming

Trailer

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Crew

  • Director Wayne A Langston
  • Writer Helen A. Krupka

Cast

Crew

External reads

No articles linked yet.

🔥 Hot takes

warming up the wall…

Intermission

GO DEEPER

Turn the obscurity dial up. There's a lot further down to go.

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Metadata & streaming data: TMDB (JustWatch). This product uses the TMDB API but is not endorsed or certified by TMDB.