Dieux du Stade – Making of Calendar 20102018

Dieux du Stade – Making of Calendar 2010

2018 · 120 min

not streaming

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

Crew

  • Director Max Guazzini

Cast

Crew

External reads

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🔥 Hot takes

warming up the wall…

Intermission

GO DEEPER

Turn the obscurity dial up. There's a lot further down to go.

Deal me more →

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