The Persuaders poster

The Persuaders

2004 · 55 min

Documentary

★ 8.2
not streaming

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Crew

  • Director Rachel Dretzin
  • Director Barak Goodman
  • Writer Barak Goodman
  • Writer Douglas Rushkoff

Cast

Crew

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🔥 Hot takes

warming up the wall…

Intermission

GO DEEPER

Turn the obscurity dial up. There's a lot further down to go.

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