Laced With Lies, Federer's 'Eco-Friendly' Sneakers poster

Laced With Lies, Federer's 'Eco-Friendly' Sneakers

2024 · 45 min

Documentary

★ 5.0
not streaming

Trailer

Could "On Running", the sneaker brand that Roger Federer has teamed up with, hold the prize for greenwashing across all categories? The sneaker success story presents the Cloudneo as the first sneaker to be entirely recyclable, durable and circular. Sure, these shoes are made from castor beans. But as for the rest...Our investigation reveals that On is far from meeting the industry's sustainability standards. The same goes for the myth of circularity. From the factory producing these shoes in Vietnam to the Arkema site in Marseille classified as a dangerous area because of the bromine, chlorine or ammonia used to transform castor beans into plastic, we are in reality light years away from a product that is good for the planet. Investigation in India, Vietnam and France.

Crew

  • Director Jean-Marc Chevillard
  • Director Corinne Portier

Crew

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🔥 Hot takes

warming up the wall…

Intermission

GO DEEPER

Turn the obscurity dial up. There's a lot further down to go.

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