The Final Copy of Ilon Specht poster

The Final Copy of Ilon Specht

2024 · 18 min

Documentary

Prime Video

Trailer

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

Crew

  • Director Ben Proudfoot

Crew

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🔥 Hot takes

warming up the wall…

Intermission

GO DEEPER

Turn the obscurity dial up. There's a lot further down to go.

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