IKEA: How Do They Really Do It? poster

IKEA: How Do They Really Do It?

2022 · 45 min

Documentary

not streaming

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Crew

  • Director Steven Prior

Crew

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🔥 Hot takes

warming up the wall…

Intermission

GO DEEPER

Turn the obscurity dial up. There's a lot further down to go.

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